It has been just over a month since details on Omnicom’s leadership structure came to light in India and from then much has been discussed about the future of the network with the combined efficiencies of Omnicom and IPG, also together becoming the number 2 holding company in India, second only to WPP.
Aditya Kanthy, President and MD of Omnicom Advertising India spoke to Neeta Nair, Editor of IMPACT Magazine on the decision to retire some legacy brands, how indirectly Mudra and Ulka will continue to live under the new BBDO - details of which will be disclosed soon and why some agencies like TBWA still have their name on the door despite having a smaller footprint in India.
In the backdrop of Lodestar’s client Samsung calling for a pitch on the media side of Omnicom business, possibly due to client conflict as TBWA houses competitor Apple, Kanthy explains how similar concerns, if true, are unlikely to come in the way of their growth on the creative side. Besides talking about the role of leaders like Russell Barrett and Ram Jayaraman in the new scheme of things, he confirmed that there would be no more merger related downsizing in India - a process he believes they tackled most strategically, limiting it largely to non-advertising and non-client facing functions, to avoid losing key creative talent.
Lastly, he adds, how unlike what transpired with other companies, this consolidation won’t take years to implement, and how Omnicom Advertising India has already begun aiming for a respectable growth in the year ahead.
Watch the full video interaction here:
