Samsung India has initiated a review of its media agency mandate, as per media reports.
The mandate, estimated at around Rs 300 crore, is currently handled by Lodestar and covers media planning and buying across Samsung’s full product portfolio. Lodestar manages traditional media duties spanning television, print and outdoor.
Retail and digital responsibilities are handled by Cheil SWA. In August last year, Cheil India rolled out a campaign for the Samsung Galaxy F36 5G.
Samsung India Electronics has increased its advertising and promotion expenditure by 15.6 per cent in FY25. The company spent Rs 4,370.7 crore during the year, compared with Rs 3,781.6 crore in FY24, as per its consolidated financial statements.
Revenue from operations rose 10.3 per cent year-on-year to Rs 1,11,183.4 crore in FY25, up from Rs 1,00,809.8 crore in the previous financial year. Total income increased 11.3 per cent to Rs 1,14,217 crore.
The story first appeared on e4m.
