Cheil India has collaborated with Samsung India to launch a Father’s Day campaign that focuses on the distinct behaviours and mannerisms commonly associated with fathers. The campaign presents a humorous take on paternal traits such as limited verbal communication, frequent use of puns, and a tendency to defer decision-making with the phrase “ask your mother.”
Described as solitary, territorial, and emotionally reserved, the portrayal leans into familiar stereotypes that define the popular image of fatherhood. The campaign includes a short film, which can be viewed here.
The campaign was developed and executed by the following team:
- Agency: Cheil India
- COO: Mandeep Sharma
- Campaign Director: Kapshin Cho
- Chief Creative Officer: Vikash Chemjong
- Executive Creative Director: Tripti Surana
- Account Management HOD: Saurabh Singh
- Account Management Team: Ankan Guhathakurta, Tushar Wadhen, Jyotshana Rani and Ishan Malik
- Creative Team: Megha Sidhra and Soumil Nigam
- Client (SIEL Team): Saurav Katyal, Karina Sudarsan, Namita Malik and Bharti Agnihotri
