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The Asian Cricket Council (ACC) has announced a landmark deal with Sony Pictures Networks India (SPNI), securing exclusive media rights for all ACC tournaments from 2024 to 2031. This agreement, marking an over 70% increase in value compared to the previous rights cycle, underscores the growing global appeal of Asian cricket and its flagship tournaments, particularly the Asia Cup.
The partnership will cover all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. It ensures that these marquee tournaments will receive extensive and innovative coverage across television, digital, and audio platforms, providing fans with comprehensive access to the action.
A New Era for Asian Cricket
This partnership is a significant step forward for the ACC, aligning with its vision for the future of cricket in Asia. The increased media rights deal will channel substantial financial resources into cricket development initiatives, grassroots programs, and infrastructure projects across the ACC’s member nations.
Mr Jay Shah, President of the ACC, commented, “This Media Rights deal marks a major milestone for the Asian Cricket Council and cricket across the region. With Sony Pictures Networks India as our new partner, we are confident they will deliver world-class coverage, ensuring an immersive viewing experience for fans globally."
Sony’s expertise in broadcasting and innovation will bring fresh perspectives to Asian cricket’s coverage, helping to reach new audiences and set new industry standards. The financial boost from the deal will be reinvested in nurturing talent, particularly in associate nations, driving the growth of the sport across Asia.
The ACC’s collaboration with Sony is poised to strengthen the future of Asian cricket, ensuring that its tournaments continue to captivate audiences worldwide while supporting the growth of the sport from the grassroots level.
