Spinny has extended its ‘God Promise’ campaign featuring cricketer and strategic investor Sachin Tendulkar into public transport and outdoor media across major Indian cities.
Following its presence on digital and television platforms, the campaign now includes cabs, buses, and billboards in cities such as Delhi, Mumbai, Chennai, Bengaluru, and Pune. The brand is targeting areas and moments when people are likely to consider buying or selling a car.
In Delhi, the campaign includes branded cabs, large-format hoardings, and outreach within Resident Welfare Associations. Mumbai’s red double-decker buses carry the campaign on key routes, while city buses in Bengaluru, Chennai, and Pune offer visibility along main commute corridors.
The campaign materials feature Tendulkar in a style consistent with the brand’s ongoing advertising – direct and understated. The messaging, centred on the phrase ‘God Promise’, aims to reflect cultural familiarity and convey a sense of reliability.
The initiative also highlights Spinny’s offering of over 10,000 cars, a 5-day money-back guarantee, a best price guarantee, and the introduction of a 3-year warranty under its Assured+ programme.
“At Spinny, trust is not a tagline — it’s something they aim to deliver at every touchpoint. Being visible in the everyday commute is important to us, because that’s where decisions take shape,” the company said.
The campaign follows a period of high online engagement, including views and posts on LinkedIn, and now shifts focus to offline channels. Spinny’s approach remains consistent across locations, aiming to maintain a presence where car-related decisions are made.
The company stated that the expanded rollout is intended to align with the everyday routines of potential car buyers and sellers, supporting its broader message that trust is a demonstrated commitment.
