In a landmark move for Indian esports, iQOO SOUL, the Battlegrounds Mobile India (BGMI) division of India's top esports team S8UL, has teamed up with Monster Energy as its official Energy Drink Partner. This makes iQOO SOUL the first Indian esports team and one of the select few globally to join forces with the renowned global brand, standing alongside some of the most successful international esports organisations, including Team Liquid, Gen.G, and MIBR.
As part of the collaboration, Monster Energy’s logo will feature on iQOO SOUL’s team jersey, placed on the top right. Since its formation, iQOO SOUL has been a dominant force in the BGMI scene, collecting numerous accolades. With Monster Energy now in its corner, the team is all set to remain at the top of its game in upcoming tournaments.
Commenting on the historic partnership, Animesh Agarwal, Co-founder of iQOO SOUL, said, “This partnership with Monster Energy is a huge milestone, not just for iQOO SOUL but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game. We are excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”
As a leading marketer of energy drinks and alternative beverages, Monster Energy has long supported the growth of the gaming and esports world. The brand sponsors several high-profile teams, including The International 2024 champions Team Liquid, USA-based Gen.G, and Made in Brazil (MIBR). Monster Energy also partnered with the Call of Duty League last year.
Alongside its partnership with Monster Energy, iQOO SOUL made history in 2023 as the first Indian esports team to collaborate with a leading smartphone brand, iQOO, as its title sponsor for more than just a tournament.
Recently, S8UL’s prominent content creator Kaashvi Hiranandani (KaashPlays) also joined the exclusive roster of Monster Energy gamers, which includes co-founders Animesh Agarwal (8Bit Thug) and Naman Mathur (Mortal).
As iQOO SOUL continues to push the boundaries of Indian esports, its partnership with Monster Energy is set to further elevate the nation’s gaming ecosystem. Led by in-game leader Mohammad Raja (Manya), the team, which includes Manpreet Singh (Rony), Nakul Sharma (NakuL), Saumay Anand (Saumay), and Armaan Shaikh (Skipz), will next compete in the Challenge Finals of the ongoing Snapdragon Pro Series (SPS) BGMI Season 6, where they will face off against 15 other teams for the title.
