KRAFTON Ad Platform India (KADP India), the Indian subsidiary of South Korea-based advertising technology company NEPTUNE, has officially launched its advertising technology business in India.
Established in April 2026 following KRAFTON Inc.’s acquisition of a majority stake in NEPTUNE in April 2025, KADP India will focus on bringing NEPTUNE’s advertising technology and operational capabilities to the Indian market.
As part of its India entry, KADP India has partnered with KRAFTON to manage advertising operations for BATTLEGROUNDS MOBILE INDIA (BGMI). Its mandate covers the gaming platform’s advertising inventory planning and design, campaign delivery and optimisation, as well as operational management through NEPTUNE’s proprietary technology platform and local team.
Launched in 2021, BGMI has grown into one of India’s leading mobile games, with more than 260 million cumulative users. The game has also hosted brand integrations with companies including Royal Enfield, Mahindra, Hero MotoCorp and PepsiCo, spanning products such as the Bullet 350, Continental GT 650, BE 6 electric SUV, Xtreme 160R 4V, Xtreme 125R and Sting.
KADP India plans to use its work with BGMI as a starting point to expand its partnerships with premium digital media platforms across India. The company aims to offer brands data-driven advertising solutions while building a broader premium advertising ecosystem in the country.
Krishna Kant Singh, Sales Lead, KADP India, said, “Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections. Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect. As we expand KADP India's capabilities, we aim to set a new benchmark for performance-driven advertising in gaming”
