Battlegrounds Mobile India (BGMI)’s campaign ‘Everybody Loves a Good Fight’ has secured the 16th position in IMPACT’s Top 75 Campaigns of 2025. The film stood out for its strong insight, cinematic execution, and cultural resonance.
Rooted in the idea that the thrill of a challenge is instinctive and universal, the film is set inside a high school classroom where a harmless chalk fight erupts into a full-scale battlefield. What begins as playful mischief quickly escalates into a high-energy face-off, mirroring the intensity and adrenaline rush associated with BGMI’s gameplay. Slow-motion sequences, dramatic standoffs, and choreographed chaos transform the classroom into a metaphor for the emotional highs experienced by players in the game.
The campaign was conceptualised by Enormous and led by Ashish Khazanchi.
For the 2025 rankings, the IMPACT editorial board evaluated campaigns across parameters including narrative clarity, creative execution, originality, and production quality. The final list recognises campaigns that distinguished themselves through strong messaging and cultural relevance.
