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Royal Enfield Enters BGMI Through Partnership with KRAFTON India

Iconic Bullet 350 and Continental GT 650 to debut as rideable motorcycles in the BGMI 4.2 update

BY TEAM IMPACT
Published: Jan 13, 2026 4:55 PM 
Royal Enfield Enters BGMI Through Partnership with KRAFTON India

Krafton India and Royal Enfield have announced a partnership that brings Royal Enfield’s motorcycles into the BATTLEGROUNDS MOBILE INDIA (BGMI) universe. As part of the collaboration, the Royal Enfield Bullet 350 and the Continental GT 650 will be introduced as rideable vehicles in-game, debuting from January 19, 2026, following the BGMI 4.2 update scheduled to go live on January 15, 2026.

The integration marks Royal Enfield’s entry into one of India’s largest mobile gaming platforms, allowing players to experience the brand’s motorcycles within BGMI’s virtual battlegrounds. The update also introduces a range of Royal Enfield-themed in-game content and rewards, designed to reflect the brand’s legacy and visual identity.

Alongside the in-game collaboration, Royal Enfield has revealed a custom-built Continental GT 650 inspired by the BGMI universe. Developed in collaboration with a Delhi-based custom builder, the motorcycle blends traditional metal forming with modern prototyping techniques. Design elements such as picatinny rails, armoured panels, parachute tie-down points, and balloon tyres draw directly from BGMI’s combat and traversal mechanics, creating a physical interpretation of the game’s aesthetic.

The partnership coincides with BGMI’s broader push to expand its universe through localised and culturally relevant integrations, while reflecting Royal Enfield’s efforts to engage younger, digital-first audiences through interactive platforms. The collaboration positions gaming and motorcycling at a shared intersection of lifestyle, entertainment, and community engagement.

“This strategic partnership with Royal Enfield embodies BGMI’s vision of creating culturally meaningful and locally rooted experiences,” said Seddharth Merrotra, Head of Business Development & Partnerships at Krafton India. “2026 will be a year of many firsts and we’re kicking it off with one of our most ambitious brand integrations yet, while fundamentally elevating how partnerships enhance player engagement and drive shared value. Royal Enfield is an iconic name in the global automotive universe and its deep community roots with evolving digital ethos make it a natural ally for BGMI’s player-centric universe. Together, we are weaving storytelling, lifestyle, and digital culture into gameplay in a way that truly reflects the aspirations of modern Indian youth. Looking ahead, this collaboration sets a strategic foundation for future partnerships that are experiential, immersive, and deeply connected with our community’s passions across movies, sports, FMCG and lifestyle landscapes.”

Speaking on the collaboration and the custom built motorcycle, Adrian John Sellers, Head- Custom & Motorsports, Royal Enfield, said, "Partnering with BGMI is about more than just presence; it’s about meeting our community in their element and amplifying the shared values of thrill, freedom, and self-expression. The custom-built Continental GT 650 is the physical heartbeat of this collaboration—an intersection where the raw, tactical aesthetic of gaming meets the soul of custom motorcycling. By blending BGMI’s battle-ready elements with Royal Enfield DNA, we have created a machine where imagination isn't limited by reality. It is a celebration of creative exploration for a community that thrives on both the digital and the open road."

As part of the collaboration, Royal Enfield-themed content will be available through a special SPIN format within BGMI from January 19 to February 22, 2026. The update includes permanent Mythic (Red Tier) rewards such as themed outfits, weapon skins, helmets, backpacks, and the two Royal Enfield motorcycles. The collaboration also introduces a login-based engagement mechanic, allowing players to earn Royal Enfield Event Crates by logging in daily during the event period.

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  • TAGS :
  • KRAFTON India
  • BGMI
  • Royal Enfield

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