Teen Bandar has conceptualised and executed a three-film campaign for BATTLEGROUNDS MOBILE INDIA (BGMI) to mark the game's fifth anniversary.
Developed in partnership with KRAFTON India, the campaign is built around the game's anniversary reward, where players receive 10 free Classic Crate Coupons simply by logging into BGMI. Teen Bandar transforms this everyday mechanic into a cinematic storytelling experience through three films set across distinct worlds, ranging from the skies to the underground.
Designed as a digital-first campaign, the films blend BGMI's signature gameplay, humour and larger-than-life storytelling while celebrating the passion and dedication of its gaming community. The campaign reinforces BGMI's player-first philosophy during its milestone anniversary.
The three films have been rolled out across BGMI's digital and social media platforms as part of the game's fifth anniversary celebrations.
Srinjoy Das, Director of Marketing & BGMI Product Management, KRAFTON India, said: "Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has ground their way through matches, chased crates, and kept coming back. This time, all they have to do is log in—and we think that says everything."
Savio Joseph, Co-founder, Teen Bandar, said: "We've had the privilege of working with BGMI over the years, and it's incredibly rewarding to see that long-standing association continue with such a significant milestone. The brief was built around a simple player reward, but we wanted to tell that story in a way only BGMI could—through cinematic worlds, humour and the unmistakable energy of its community. From the skies to the underground and everything in between, each film was designed to celebrate the imagination and scale that players associate with BGMI. We're grateful to the KRAFTON India team for their continued trust and for giving us the freedom to keep pushing the creative boundaries."
