Rimjhim Roy has joined Ogilvy as Vice President—Strategy. In her new role, Roy will lead strategy for the Coke Nutrition portfolio and drive strategic initiatives for the creative hub of bp.
Roy has almost a decade of experience in brand planning and strategic leadership across the Asia-Pacific region, with expertise spanning healthcare, technology, FMCG and fashion.
She joins Ogilvy from Edelman, where she held a dual role as lead healthcare planner for APAC and lead planner for Edelman Malaysia. During her tenure, she led strategic campaigns for healthcare brands including Johnson & Johnson, Roche, Novartis and Novo Nordisk, supporting new product launches across the region.
Her portfolio also includes earned and integrated campaigns for Starbucks, Unilever, Diageo and Tencent Games, as well as brand relaunches for Tune Talk and Amgen.
Roy has previously worked with 82.5 Communications and DDB Mudra Group, where she helped create award-winning campaigns such as Bisleri’s 'Samajhdar Bisleri Peete Hain' and the 'We Are Challengers' campaign for Royal Challengers Bengaluru and RC Whisky.
Roy graduated with academic honours in advertising strategy from MICA Ahmedabad in 2017.
