Titan Company Limited has unveiled 'Sign of You', an integrated campaign developed exclusively for the Indian Sign Language (ISL) feed during the ongoing Indian Premier League season.
The campaign marks the first time seven brands from the House of Titan have come together under a unified narrative designed specifically for the ISL broadcast format. Through seven interconnected films, the campaign follows the journey of a recurring protagonist, Misha, exploring themes of love, gratitude, belonging, individuality and self-expression.
Led by Titan’s Corporate Brand Team, the initiative was developed in collaboration with multiple creative agencies, including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane's in-house creative team, and production partner Superfly Films.
Titan said the campaign was conceived as an original storytelling format for the ISL feed rather than an adaptation of existing advertising communication. Sign of You is currently airing during IPL matches on the ISL broadcast feed.
