Titan Company Limited’s SKINN has expanded its Amalfi fragrance portfolio with the launch of Amalfi Riviera, a new unisex Eau de Parfum. The launch marks the brand’s entry into the unisex, gender-neutral fragrance category.
The new fragrance builds on the Amalfi collection, first introduced in 2019. Inspired by sunlit coastlines, citrus notes, sea salt breeze and ocean waves, Amalfi Riviera is positioned around the idea of 'a summer that stays with you.' The launch also taps into growing consumer demand for versatile fragrances suited to warm climates and contemporary lifestyles.
As part of the campaign, Abhay Deol features in a film set against a coastal backdrop. The campaign captures summer scenes through intimate, unhurried storytelling, with the idea of 'those long summer days on the Amalfi coast' framing the creative narrative.
The fragrance has been crafted by Santosh Shinde, who has developed the scent around fresh citrus and marine notes while retaining the signature sophistication associated with SKINN.
Speaking about the launch, Manish Gupta, CEO – Fragrance & Accessories Division, Titan Company Limited said, “Amalfi Rivera is a natural evolution of our Amalfi line. With this launch, we are not only extending a successful franchise but also responding to a clear shift in consumer preference towards fresher, more expressive, and unisex fragrances. The fragrance introduces a more contemporary citrus–marine olfactive. Amalfi Rivera is our interpretation of a modern summer, fresh, inclusive, and full of possibilities.”
Amalfi Riviera is dermatologically tested, IFRA compliant and adheres to EU safety standards. Priced at ₹3,095 for 90 ml, the fragrance is available on the SKINN website, SKINN kiosks across India, Titan World stores, Shoppers Stop, Lifestyle stores and leading e-commerce platforms.
