Fastrack Perfumes has rolled out a new campaign featuring Bollywood actor Siddhant Chaturvedi, celebrating confidence, adrenaline, and individuality. The campaign dives into the cinematic world of Fastrack’s “Perfumes for Every Vibe”, bringing scent to life through visuals that pulse with energy and attitude.
In a film set on a charged tennis court, Chaturvedi embodies the thrill of the chase and the rush of victory, mirroring the vibrant spirit of RUSH.
Manish Gupta, CEO, Fragrances and Fashion Accessories Division, Titan, shared, “Fastrack has always been about individuality and unapologetic self-expression. Siddhant captures that perfectly with confident, cool, and real vibes. With this campaign, we’re not just selling a fragrance; we’re creating a cinematic experience that captures the euphoria of living in the moment.”
Adding his take, Siddhant Chaturvedi said, “I’ve always connected with Fastrack’s fearless, youthful vibe. This campaign film is about that unbeatable high you get when you’re pushing limits -whether on court, on stage, in acting, or in life. It’s fresh, bold, and full of energy just like the scent itself.”
