Heineken® 0.0 is bringing its global Formula 1® legacy closer to Indian fans through an exclusive partnership with FanCode to deliver immersive race-day experiences. The highlight of the partnership will be The Ultimate F1 Fan Park at the UB City Amphitheatre, Bangalore, featuring a large-scale screening of the Singapore Grand Prix on October 5, 2025.
According to Nielsen NFI, India is home to nearly 79 million Formula 1® fans, a 41% growth since 2019, strengthening its place as one of the sport’s fastest-growing markets. With its young, diverse and digital-first audience, the country presents a unique growth opportunity for Formula 1®.
This will also be extend to more than 200 curated screenings across pubs and sports bars in six major cities that includes Mumbai, Pune, Bangalore, Goa, Kolkata and Hyderabad. Adding to the celebration, Heineken® 0.0 will launch exclusive digital content with Siddhant Chaturvedi, Rohan Joshi and Rizwan Bachav, giving Indian audiences a front-row seat to the Formula 1® Singapore Airline Singapore Grand Prix 2025.
As the official broadcaster of Formula 1® in India, FanCode will amplify the experience with live race access, behind-the-scenes stories and exclusive digital content.
Joanna Price, Chief Corporate Affairs Officer, The HEINEKEN Company, shared, “Formula 1 has always stood for innovation and passion, values that align perfectly with Heineken® 0.0. Since 2017, our partnership has allowed us to connect with dynamic and passionate race fans through our message of responsible enjoyment. As F1®’s popularity surges in India, we are excited to bring world-class, inclusive and responsible fan experiences to this emerging hotspot, marking the beginning of a long-term journey to make India a key part of Formula 1’s global fan map.”
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, added, “Heineken® 0.0 is all about creating moments of connection and Formula 1® gives us the perfect stage to do that in India. With the sport’s fandom growing rapidly, we’re bringing fans together through immersive screenings, digital content and fan parks that celebrate passion and community. At the same time, we believe great experiences must go hand-in-hand with responsibility, and our goal is to shape the culture of F1® in India with world-class, inclusive and responsible fan experiences.”
Yannick Colaco, Co-Founder, FanCode said, “Communities sit at the core of sports fandom, and we’re excited to be part of Formula 1’s incredible rise in India. Fan parks like this give fans the chance to come together, celebrate, and share their love for the sport, while also building camaraderie and strengthening the community. In just a few years, F1 has grown from a niche following into one of the most electric and fast-rising fan cultures in the country — now firmly part of everyday conversations.”
