.jpg)
OPPO India’s Reno13 Series campaign, #LiveInTheMoment, brings together actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina to recreate memorable moments inspired by the classic film Zindagi Na Milegi Dobara. A series of short films captures the trio’s adventures while highlighting the AI-powered camera capabilities of the Reno13 smartphones.
The campaign comprises four short films rolled out across OPPO India’s social media channels and OTT platforms. The films celebrate spontaneity, courage, and living in the moment, resonating with today’s youth.
Sushant Vasishta, Head of Product and Digital Marketing, OPPO India, stated, “At OPPO India, customers are central to all our efforts, and we strive to blend technology with creative storytelling to deepen our connection with our audience. Just as the film inspired an entire generation to embrace life’s adventures, the Reno13 Series empowers today’s youth to capture those timeless experiences with unmatched clarity and creativity.”
In the first short, the trio pranks a man at a beachside bar, with Siddhant’s comical reaction immortalised using Reno13’s AI Live Photo. Another film showcases their underwater antics, made possible with Reno13’s waterproof design and underwater photography mode.
During a lively Flamenco party, Ishaan’s dance is captured mid-motion with the AI Unblur feature. The final film highlights the AI Reflection Remover, where Vedang clicks a flawless photo of Siddhant during a humorous moment inside a car.
