Titan has unveiled a new brand campaign ‘Wear Your Story’ starring Double Olympic medallist and Badminton player PV Sindhu and Bollywood actor Vikrant Massey.
The campaign invites a new generation to wear their truth with intention and quiet confidence. The idea grew from a simple insight that today’s generation aspires to authenticity and resonates with stories that are real.
PV Sindhu’s film captures her spirit of resilience and love for the sport. Her energy will resonate with a generation of young Indians who see grit as a form of self- expression and enjoy the journey of their becoming.
PV Sindhu stated, “This film took me back to the moments that have shaped me, both on and off the court. This campaign reflects the belief that determination and purpose create a style of its own. The collaboration felt special because the brand understood the emotion behind my journey and translated it into something authentic.”
The film featuring Vikrant mirrors his philosophy that the true measure of work lies not in the scale, but in the passion that you bring to the art. His journey resonates with ones who move with intention and are defined by courage to stay authentic.
“My journey has never been about moving fast but moving with honesty and my style has always come from simplicity and sincerity. That’s why Titan’s ‘Wear Your Story’ feels personal to me. A timepiece always reminds me of where I’ve been and where I choose to go,” shared Vikrant Massey.
Ranjani Krishnaswamy, CMO, Analog Watches at Titan Company Limited, said, “At Titan, we’ve always believed that a watch is more than an accessory, it is a quiet marker of who you are and the journeys that have shaped you. In a world where authenticity has become truly aspirational, people want their style to reflect their lived truth. PV Sindhu and Vikrant bring this spirit alive with remarkable honesty. Their stories flow seamlessly into what we stand for as a brand. They celebrate the strive and courage that Titan embodies as it continues its journey into horological artistry.”
Puneet Kapoor, Chief Creative Officer, Ogilvy South, added, “The idea springs from a simple truth: great brands authentically mirror people, their inspiration and their mettle. The choices we make in life are reflected in every small detail, including what we adorn ourselves with. In India, a million authentic stories await. We began with PV Sindhu and Vikrant Massey, honoring the trials and tribulations that shaped their pursuit of dreams. What’s true for them is true for us. So, with Titan, India’s OG watch brand, and its design philosophy of artistry nestled into engineering, our aim is to reflects a story that draws from the lives and aspirations of Indians.”
