In tandem with the IPL season in the country reaching its crescendo, Call Me Chunky brings a scoop of humour to the screens with its all-new brand films. The films are rooted in the brand’s core promise of “Chunks in Every Bite,” cleverly addressing the playful sign-off ‘Bina Dhoonde Harr Bite Mein Yummy Chunks’ as the campaign films conclude.
Featuring a unique yet dynamic mix of personalities, the film stars - veteran actor Shakti Kapoor, eminent wrestler The Great Khali, celebrated Indian choreographer Terence Lewis and closing off with a content creator Saurabh Ghadge. Each adding their unique flavour to the narrative, ‘Chunks in every bite’.
Each film opens with an exaggerated yet persistent search: a tall fielder, a long-lost villain, a missing twin or even a soulmate. As the scene intensifies, the protagonists make an unexpected entry into the frame, offering generous tubs of Call Me Chunky’s iconic flavours, marking their humorous presence as they deliver the punchline ‘Bina Dhoonde Bhi Bohot Kuch Milta Hai’. The films cleverly tie back to the brand’s proposition, reinforcing a promise of every bite packed with rich flavours and satisfying and prominent chunks.
Speaking of the campaign, Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, said, “Sports have always been a core part of India’s form of coming together and celebrating the IPL festival that has the same emotion across. As people come together to watch the match, they cheer and indulge unconsciously - and these are the moments we wanted to reflect upon. Our focus was on sharing joy through light-hearted storytelling. These roll-films are fun, quirky, unserious and genuinely true to its tagline “Chunks in every bite”. Our focus has always been to bring to life the flavours, layers, piece prominence and overall experience of an indulgent ice-cream to our consumers. A flood of emotions, these films tie back to capturing an unfiltered delight in every bite and every moment of life as well.”
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