JioStar, the newly formed joint venture resulting from the merger of Viacom18 and Star India, has announced the launch of JioHotstar, a new platform that combines JioCinema and Disney+ Hotstar. The platform brings together a wide array of content, cutting-edge features, and a large user base, marking a significant milestone in the global streaming industry. The platform has close to 3 lakh hours of entertainment, live sports coverage, and more than 50 crore, stated a press release.
Speaking on the launch of JioHotstar, Kiran Mani, CEO – Digital, JioStar said, “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before.”
Keeping in line with its commitment to making premium entertainment accessible to all, JioHotstar offers users the opportunity to watch a wide range of shows, movies, and live sports without the need for a subscription. For those seeking an uninterrupted and enhanced experience, JioHotstar provides a variety of subscription plans, starting at Rs. 149 per quarter, designed to cater to different audience needs. Existing JioCinema and Disney+ Hotstar subscribers can easily transition and set up their JioHotstar subscriptions.
Additionally, the platform has introduced ‘Sparks’, a flagship initiative spotlighting India’s biggest digital creators through innovative and engaging formats.
“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric. While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO – Entertainment, JioStar, while elaborating on the entertainment offering.
JioHotstar is the home of premier tournaments like ICC events, IPL, and WPL, while also spotlighting grassroots cricket with the Indian Street Premier League and pathway events from BCCI, ICC, and state associations. Beyond cricket, it brings global sporting excellence with the Premier League and Wimbledon while powering domestic leagues like Pro Kabaddi and ISL.
Emphasizing the platform’s transformative role in sports, Sanjog Gupta, CEO – Sports, JioStar, said, “Sports in India is more than just a game—it’s a shared experience that unites millions. JioHotstar is revolutionizing how fans experience live sports, combining the best of technology, access, storytelling, and innovation with the fan at the heart of everything. Whether it’s the pride in India Cricket, the electric atmospherics of Premier League, passion for India's indigenous sports or exposure for grassroot-level competitions, we will deliver a range of experiences, catering to both 'lean in' and 'lean back' behaviours across a billion screens. We are now taking this philosophy beyond sports by bringing culture-defining live experiences to our audiences. The overwhelming response to Coldplay’s Music of the Spheres live-stream has set us off on this exciting new journey towards infinite possibilities.”
"Beyond entertainment, JioHotstar presents unprecedented opportunities for brands and advertisers. With its vast audience reach, advanced ad formats, and data-driven personalization, the platform offers unique ways for businesses to engage meaningfully with consumers. JioHotstar is not just shaping the future of entertainment—it is unlocking limitless possibilities for audiences, creators, and brands alike," stated the release.
