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Spotlight
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Creative Zone
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How Brands Can Win in 'Many Indias' by Choosing the Right Cultural Archetype
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Hyatt Partners with Mumbai Indians to Offer Unique Experiences for Fans
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Interview
Leveraging IPL
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Saffola Masala Oats Hits a Six with Sanjay Manjrekar in Playful Cricket Ad
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boAt Brings Stadium Sound Home with ‘Real Se Bhi Clear’ Cricket Campaign
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Luminous Unveils 360° Solar Campaign with Rajasthan Royals During T20 Season
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Free Uber Shuttle Rides Delight Mumbai Indians Fans on Wankhede Match Days
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Allen Solly Unveils 'Legs Now Turn Heads' Campaign with New Bottomwear Line
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Scapia and RCB Redefine Fan Engagement with Royal Matchday Experience
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RCB Serves Up Sweet Kannada Lessons with Edible Jilebis for Cultural Campaign
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Jaquar Launches Global Ad Campaign Promoting Wellness and Shower Solutions
BY TEAM IMPACT

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Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

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