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Creative Zone
Ads In Focus
BY Anushka Sengupta

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IPL’s Mid-week Finale: Will fan favourites affect Ad rates?
BY Yash Bhatia

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Eshtory Launches #NotSorryForBeingOriginal Campaign to Promote Original Audio Content
BY TEAM IMPACT

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Cipla Releases Second Film Highlighting Commitment to Patient Access
BY TEAM IMPACT

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How Brands Can Win in 'Many Indias' by Choosing the Right Cultural Archetype
BY Shivam Puri

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Lowe Lintas Wins Cofsils Mandate to Lead Brand and Communication Strategy
BY TEAM IMPACT

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Hyatt Partners with Mumbai Indians to Offer Unique Experiences for Fans
BY TEAM IMPACT

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PVR INOX Launches First Jabalpur Multiplex at KA Mall with FOCO Model
BY TEAM IMPACT

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Deconstruct Launches Humorous Digital Push to Promote Lightweight Gel Sunscreen
BY TEAM IMPACT

Interview
Leveraging IPL
BY Pritha Pahari

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Saffola Masala Oats Hits a Six with Sanjay Manjrekar in Playful Cricket Ad
BY TEAM IMPACT

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Spinny Launches 'God Promise' Campaign with Sachin Tendulkar for IPL Season
BY TEAM IMPACT

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boAt Brings Stadium Sound Home with ‘Real Se Bhi Clear’ Cricket Campaign
BY TEAM IMPACT

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Luminous Unveils 360° Solar Campaign with Rajasthan Royals During T20 Season
BY TEAM IMPACT

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Free Uber Shuttle Rides Delight Mumbai Indians Fans on Wankhede Match Days
BY TEAM IMPACT

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Allen Solly Unveils 'Legs Now Turn Heads' Campaign with New Bottomwear Line
BY TEAM IMPACT

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Scapia and RCB Redefine Fan Engagement with Royal Matchday Experience
BY TEAM IMPACT

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RCB Serves Up Sweet Kannada Lessons with Edible Jilebis for Cultural Campaign
BY TEAM IMPACT

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Jaquar Launches Global Ad Campaign Promoting Wellness and Shower Solutions
BY TEAM IMPACT

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Van Heusen Launches 'Born of Art' Campaign Celebrating Fashion and Art Fusion
BY TEAM IMPACT

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ADS IN FOCUS

Which are the ads that hit the bull’s eye on creativity, here’s IMPACT’s pick for the week

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FOOD ON THE GO

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IMPACT OF FREE DISH’S GROWING IMPORTANCE ON THE INDIAN TELEVISION ECOSYSTEM

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