Actor and entrepreneur Bhuvan Bam has forayed into the fragrance category with the launch of Sarkar, a premium Indian perfume brand developed over nearly three years alongside co-founders Neel Gogia, Rohit Raj and Jag Chima.
Positioned as a long-term fragrance house rather than a celebrity-led label, Sarkar aims to bridge the gap between mass-market body sprays and niche luxury perfumes by offering premium, parfum-strength fragrances at accessible price points.
The launch includes four unisex fragrances—Orion, Noble, Throne and Regal—each formulated with a 25 per cent oil concentration and compliant with International Fragrance Association (IFRA) standards. Orion, Noble and Throne have been formulated in France, while Regal has been developed in Spain.
Commenting on the launch, Bhuvan Bam, Actor & Creator and Co-Founder, Sarkar, said, “Sarkar was never about creating a fragrance brand for a moment. It was about building a brand with a distinct identity and a long-term vision. Fragrance has always been a powerful form of expression, and we wanted to create something that people connect with because of what it represents. Every decision, from the brand identity to the fragrances themselves, has been shaped by patience, intention and attention to detail.”
Neel Gogia, Co-Founder of IPLIX Media, Layers and Sarkar, said, “For years, the fragrance market has largely been defined by two ends of the spectrum—products built for scale and products built for exclusivity. We felt there was room for a fragrance house that could bridge that gap without compromising on quality, formulation or experience. Sarkar has been built with a long-term vision, where the product leads every decision. Our ambition isn't simply to launch a brand, but to build one that earns lasting consumer trust through consistency, craftsmanship and thoughtful innovation.”
Rohit Raj, Co-Founder, BBKV Productions and Sarkar, added, “Fragrance is one of the most personal forms of storytelling. It becomes part of someone's identity long after they've left the room. For Bhuvan, who has always connected with people through memorable characters and storytelling, building a fragrance house felt like a natural extension of that journey.”
Jag Chima, Co-Founder, IPLIX Media and Sarkar, said, “Creating these fragrances was about finding the right balance between character, craftsmanship and wearability. Each expression needed to have its own identity while still feeling like part of the same house. Our focus was on creating fragrances that are distinctive, memorable and carefully crafted.”
The founders said the brand has been built around craftsmanship, premium formulations and understated design, with the long-term ambition of creating an Indian fragrance house with global aspirations.
