AGENCY
Anjo Jose Kandathil
Creative Director & Co-Founder, Toki
“From the very beginning, we wanted this to be more than a jewellery campaign. People celebrate success but rarely the setbacks that come before them. That’s what drew us to ballet. While ballet is admired for its grace, we were inspired by the discipline, resilience and determination behind it. Through the film, we wanted to celebrate women who rise after every stumble, because confidence is built through every step, fall and comeback.”
CLIENT
John Alukkas
Managing Director, Jos Alukkas
“The Ballé collection is one of our most anticipated launches. Our craftsmen have meticulously designed each piece to capture the fluidity and poise of the dance form. The versatile designs let women wear them across occasions with ease, comfort, and personal style. This exquisite ensemble is a tribute to women who continue to move forward in life, regardless of the obstacles they face.”
AGENCY
Suvajyoti Ghosh
Chief Creative Officer, Brandmovers India
“Behind every father is a running conversation that few people get to hear. We wanted to bring those conversations to the forefront through real stories. The film celebrates these everyday realities while showing how small moments of awareness can make a meaningful difference.”
CLIENT
Seenivasan Krishnamurthy
Chief Sales and Marketing, Officer, Titan Smart Wearables Division
“For fathers strength means carrying things quietly. They show up for their families, often overlooking their own wellbeing. Through this campaign, we wanted to encourage honest reflection and remind fathers that looking after themselves is just as important as looking after the people they love. With Titan Smart, we are helping them stay connected to meaningful health insights and make more informed choices about their wellbeing.”
AGENCY
Deepa Jatkar
Lead India, WPP OpenDoor
“With this campaign, we are not just launching a service, we are redefining how speed translates into everyday value for the Indian consumer. Quick commerce is inherently high-intent, but brands must move beyond delivery metrics to build emotional utility. By integrating IPL moments with outdoor visibility, we have created a media ecosystem where physical presence meets digital precision.”
CLIENT
Anuradha Aggarwal
Director & CMO, Amazon India
“Ultra-fast delivery today is not just about getting orders to customers with in minutes—it’s about making that experience consistently convenient, reliable and rewarding. With Amazon Now, our focus is on delivering value that goes beyond delivery timelines—through cashback, no extra charges and transparent pricing. ‘Fast Now Fayda Now’ brings this proposition
to life.”
AGENCY
Vir Saini
Founder, Pink Sauce Studios
“What draws me to this film is how effortlessly it holds up a mirror to everyday behaviour. It’s not loud or preachy—it’s honest, slightly uncomfortable, and very real. I think people will see parts of their own world in it, just from a completely new perspective.”
CLIENT
Petal Gangurde
Chief of Brand & Culture, XYXX
“The best consumer insights are often hiding in plain sight. While working on our Invisible Vest, we realised that many men had never really thought about visible vest lines. That observation opened the door to a larger conversation. With ‘My Eyes Are Up Here’, we wanted to explore that idea through humour and storytelling while introducing a product designed to make everyday dressing feel effortless.”
