Brand: Wagh Bakri Tea Group
Campaign: ‘Itti Si Wagh Bakri, Itti Kadak Swaad-bhari’
AGENCY
Ashish Chakravarty
Chief Creative Officer, Garage Worldwide
“Our challenge was to bring together two powerful truths: Wagh Bakri’s unwavering commitment to quality and its enduring belief in strong relationships. We found a simple idea that connected both. Just as good tea doesn’t need more patti to prove its strength & taste, meaningful relationships don’t always need grand gestures. Sometimes a look, a smile or a small act of understanding says everything.”
CLIENT
Gaurav Parashar
Chief Marketing Officer, Wagh Bakri Tea Group
“Tea is one of India’s most habit-driven categories, which makes behavioural shifts particularly revealing. Our research showed that many consumers are using more tea leaves to achieve the strength they seek. This campaign challenges that assumption while reinforcing a simple truth: authentic tea strength comes from superior blend quality and leaf integrity.”
Brand: Airbnb
Campaign: ‘Stay Your Way’
AGENCY
Aakash Shah
Founder, One Hand Clap
“Yuvraj, Abhishek and Naman are such distinct personalities that the idea of them travelling together is inherently entertaining. What makes the film work and resonate with so many is that it simply lets that dynamic naturally unfold, as they explore staying in the Airbnb while getting what they need. Bringing their natural banter to life has been the best part of this campaign.”
CLIENT
Amanpreet Singh Bajaj
Country Head, Airbnb India & Southeast Asia
“The best stays don’t ask travellers to adapt to them. They adapt to the people staying in them. That’s what ‘Stay Your Way’ represents. With millions of unique homes worldwide, Airbnb gives Indians the flexibility to choose spaces that reflect who they are and how they travel. Through this campaign, we’re celebrating the idea that even when people travel together, everyone should have the freedom to make the trip their own.”
