Brand: Parle-G
Campaign: ‘Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi’
AGENCY
Vinod Kunj
MD & CCO, Thought Blurb Communications
“Our film draws from a simple human observation: when a little girl is heartbroken because she cannot join the Rath Yatra, her brothers recreate the experience just for her by building and pulling a miniature chariot through their village. Set against the warmth of rural Odisha, the story celebrates the quiet genius of empathy. It perfectly embodies Parle-G’s enduring thought: ‘Jo auron ki khushi mein paaye apni khushi.’”
CLIENT
Mayank Shah
Chief Marketing Officer, Parle Products
“India’s festivals are a reflection of our collective identity. Jagannath Rath Yatra is a powerful symbol of faith, inclusivity and selfless service, values that are closely aligned with our philosophy of ‘Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi.’ Through this campaign, we wanted to show that the greatest expressions of humanity are found in simple acts of kindness that bring joy to others.”
Brand: POP
Campaign: ‘In a Perfect World’
AGENCY
Shikha Gupta
Creative director - BANG BANG Mediacorp
“Fintech advertising often defaults to features and cashback percentages. But POP is built differently, and the advertising needed to reflect that. By imagining a world where impossible things happen effortlessly, we could position POP as a too-good-to-be-true offering that’s already real. The reveal gave us a simple, yet memorable way of communicating POP’s benefits, without ever getting too ‘textbookish’ about it.”
CLIENT
Bhargav Errangi
Founder, POP
“UPI has transformed how India pays, but the value people get back has not evolved at the same pace. We built POP around the belief that if payments happen every day, earning should too. ‘In a Perfect World’ takes that idea to a larger audience through a simple thought—life may not always work in your favour, but getting rewarded every time you pay can.”
Brand: BMW Group India
Campaign: MINI Countryman X Kareena Kapoor Khan
AGENCY
Ankit Ahuja
Founder, Red Comet Films
“The idea was to let audiences discover the MINI Countryman alongside Kareena. We kept the film conversational and spontaneous, allowing her personality and the Countryman’s character to spark off each other naturally. Every frame was crafted to feel effortless, cinematic and full of the energy that makes MINI unique.”
CLIENT
Shruti Arora
Head of Marketing, MINI, BMW Group India
“With the all-new MINI Countryman, we wanted to celebrate the biggest MINI ever in a way that feels true to its bold personality. Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover it differently. Rather than creating a conventional automotive campaign, we showcased the MINI Countryman in a way only MINI can.”
Brand: Rustomjee
Campaign: ‘Thoughtfully Designed for Family’
AGENCY
Hirol Gandhi
President and Head of Office, Ogilvy - Mumbai & Kolkata
“Our partnership with Rustomjee was built on a shared belief that homes should be thoughtfully designed—and just as thoughtfully communicated—with families at the heart of the story. This campaign is rooted in that conviction. It moves the conversation beyond square feet and specifications to the moments, relationships and memories that truly define a home.”
CLIENT
Rushabh Shah
Chief Marketing Officer, Rustomjee Group
“Our industry has spent years talking about building homes for families. We felt the definition of family itself needed to expand. At Rustomjee, working with Ogilvy, we asked ourselves a simple question: what is a home really for? Not what it has, but what it enables. The answer was family—in its fullest, most generous sense. That’s the philosophy behind this campaign.”
