POP, a Gen Z-focused fintech platform built around UPI payments, POPcoins rewards, POPCard and POPShop, has launched its first brand campaign, which highlights the brand’s proposition of earning POPcoins on every UPI payment.
Titled ‘In a Perfect World’, the campaign film has been written by Shikha Gupta and created by BANG BANG Mediacorp. It imagines a world where everyday life works a little more in your favour, with carbs making you thin, a common cold getting you gold, and ordinary annoyances turning into unexpected wins. The film draws a sharp contrast between fantasy and reality, showing that while a perfect world may not exist, earning rewards on every payment can.
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Commenting on the campaign, Bhargav Errangi, Founder, POP said, “UPI has transformed how India pays, but the value people get back has not evolved at the same pace, with rewards often remaining occasional, fragmented or difficult to use. We built POP around the belief that if payments happen every day, earning should too, which is why every UPI payment on POP earns POPcoins. More than five million users have already redeemed over a billion POPcoins, showing strong demand for rewards with real utility. ‘In a Perfect World’ takes that idea to a larger audience through a simple thought that life may not always work in your favour, but getting rewarded every time you pay can.”
