Brand: Razorpay
Campaign: ‘Break to Build’
AGENCY
Yash Dugar
Brand Strategy, Talented
“Break to Build’ is about the moments before a founder becomes one. Through founders who’ve gone on to build iconic businesses, we showed that they too dealt with uncertainty, hesitation, frustration, and plenty of reasons to not start; but they did anyway. Sometimes, seeing someone launch a business despite the odds is the courage people need to take that first step.”
CLIENT
Apuarv Sethi
Chief Marketing Officer, Razorpay
“For long, entrepreneurship has been admired from a distance. People celebrate businesses once they become successful, but rarely talk about the uncertainty, the hesitation, and the fear of not being ready yet. With ‘Break to Build’, we wanted to bring those moments into the spotlight. Not to glorify success, but to make the building feel more relatable and accessible.”
Brand: Myntra
Campaign: ‘Max out on your style’
AGENCY
Kartikeya Tiwari
Creative Head, McCann India
“Our task was to introduce ‘Myntra Minimum Prices’ on EORS. The films are built around a playful observation—people who love fashion rarely do it halfway, especially when it’s served at MMP. A love for shirts suddenly becomes a collection. A fondness for dresses becomes a full-blown obsession. We’ve captured that joyful loss of restraint through humour rooted in playful reality.”
CLIENT
Neha Gulati
Senior Director, Brand Marketing, Myntra
“As we kick off the 24th edition of EORS, our focus remains steadfast on delivering unparalleled value and variety, offering a massive opportunity for millions of customers to effortlessly upgrade their wardrobes with the latest trends. Our new campaign films, featuring Ranbir Kapoor and Kiara Advani, beautifully bring this proposition to life, capturing the excitement of self-expression.”
Brand: Vested Finance
Campaign: ‘The global investing specialist’
AGENCY
Ramnik Chhabra
Brand & Creative Strategy Consultant, The Sweet Spot
“Bruce Lee once said, ‘I fear not the man who has practised 10,000 kicks once, but I fear the man who has practised one kick 10,000 times.” While many brands offer global investing as one among many products, Vested focuses only on global investing, making it the brand’s key differentiator. The creative concept uses an MMA fight where the antagonist is distracted and the protagonist is focused.”
CLIENT
Akash Gupta
Director – Marketing, Vested Finance
“In many industries, specialists are trusted because of their depth of expertise. We applied the same thinking to global investing. Most Indian financial platforms offer a buffet of Indian equity—insurance, commodities, bonds, mutual funds, and wealth management, with global investing being just a side dish. Vested stands out for its dedicated focus on global investing as the main course!”
Brand: Mother’s Recipe
Campaign: ‘Swaad Mamta Ka’
AGENCY
Vihar Patkar
Group Creative Director, 82.5 communications (WPP Group)
“This was a rare opportunity to revisit how the Mother’s Recipe pickle range shows up, both visually and emotionally. The creative thought relied on a familiar truth across India—while every home may make pickles differently, the love, patience and care behind it remain universal. While the new packaging brought a stronger and more contemporary identity to the market, the thought gave us a campaign rooted in memory. “
CLIENT
Sanjana Desai
Executive Director, Desai Foods Pvt. Ltd.
“For generations, Mother’s Recipe pickles have stood for their authenticity, nostalgia, and the unmistakable flavour of a mother’s love. As we unveil our refreshed identity, we celebrate the personal and regional rituals of pickle-making across India. Through this campaign, we wanted to capture the diversity of authentic regional flavours, and bring alive the emotion in ‘Swaad Mamta ka’, something the brand has always represented.”
