Razorpay has launched its latest campaign, ‘Break to Build’, during India’s cricket season, featuring 30 founders from across the country in an effort to spotlight entrepreneurial journeys rooted in resilience and ambition.
The campaign features founders aged between 8 and 90 years, representing businesses from cities including Bengaluru, Surat, Mumbai, Pune, Delhi, Hyderabad, Kanpur and Wayanad.
The films are airing during key cricket matches on JioHotstar and showcase founders navigating challenges such as self-doubt, lack of access, fear and uncertainty while building businesses.
Brands featured in the campaign include MakeMyTrip, Shaadi.com, Rapido, Blue Tokai Coffee Roasters, Akasa Air, Magicpin, The Sleep Company and Phool among others.
Conceptualised in partnership with Talented, the campaign uses recurring visual motifs and founder-led storytelling to position entrepreneurship as a process shaped by experimentation and persistence rather than expertise alone.
Watch film with 8 years old founders:
Commenting on the launch, Apuarv Sethi, CMO, Razorpay, said, “For a long time, entrepreneurship has been admired from a distance. People celebrate businesses once they become successful, but rarely talk about what it actually takes to start - the uncertainty, the hesitation, the fear of not being ready yet. With ‘Break to Build’, we wanted to bring those moments into the spotlight. Not to glorify success, but to make building feel more relatable and accessible. And there’s no bigger stage for that conversation than cricket season in India - a time when the entire country comes together to celebrate grit, belief, and the courage to step up under pressure. Those are the same qualities that define entrepreneurship. We wanted to create something culturally resonant and emotionally honest, rooted in the belief that India’s future will be built when more people decide to take that first step and begin.”
Aravind Sanka, Co-founder, Rapido, said, “Building a company is never about having all the answers from day one. At Rapido, we have learned by doing, adapting, and growing along the way. We’re excited to collaborate with Razorpay on the ‘Break to Build’ campaign, which celebrates real founder journeys and encourages more people to take the leap and start building.”
Watch the 90 years old founder film:
Yash Dugar, Brand Strategy, Talented, said, “Break to Build’ is about the moments before a founder becomes one. Through founders who’ve gone on to build iconic businesses, we showed that they, too, dealt with uncertainty, hesitation, frustration, and plenty of reasons not to start, but did anyway. Sometimes, seeing someone launch a business despite the odds is the courage people need to take the first step themselves. This is for every entrepreneur of tomorrow who is looking for a sign to just start.”
According to Razorpay, the campaign builds on its broader efforts to bring founder stories into mainstream cultural conversations through initiatives focused on entrepreneurship, startup growth and business enablement.
