The House of Abhinandan Lodha (HoABL) has launched a new campaign for its flagship Ayodhya project, The Sarayu, featuring Bollywood star Ranbir Kapoor, who recently invested in the development.
Built around the question, “Are you the chosen one?”, the campaign seeks to capture the emotional and spiritual connection many investors feel towards Ayodhyaji, positioning ownership at The Sarayu as an opportunity to be part of the city’s cultural and economic transformation.
Spread across 75 acres on the banks of the Sarayu River, the branded plotted development offers title-clear land, world-class infrastructure and curated community living. The project also features a grand clubhouse, more than 40 lifestyle amenities and a five-acre vegetarian luxury hotel managed by The Leela.
Kapoor’s association with the campaign follows his recent purchase of land worth ₹3.31 crore within the project, making him both an investor and brand ambassador.
Speaking about his association, Ranbir Kapoor said, “The decision to invest in Ayodhyaji through The Sarayu was a genuine calling I answered. Becoming the face of the new campaign for The Sarayu is just a natural extension of my association with HoABL. To be associated with holy land in Ayodhyaji and taking it to a global audience is bringing me immense joy. As the city steps into a new era of growth, it’s extremely inspiring to see that developments like The Sarayu are preserving essence of this eternal city while thoughtfully embracing modern development.”
Commenting on the collaboration, Saurabh Jain, Chief Marketing Officer, The House of Abhinandan Lodha (HoABL) said, “We are delighted to bring this new campaign for The Sarayu, as a homage to our customers and their emotions for Ayodhyaji – spiritual capital of the world. Our commitment to Ayodhyaji is well established – not just emotionally, but also as a strategic future-forward destination. Ranbir Kapoor, shares this emotion and has recently chosen to adopt a vegetarian lifestyle, reflecting deep respect for Ayodhyaji. With his recent decision to build a unique legacy for his family through investment at The Sarayu, it was natural to choose him for communicating his belief in the spiritually rooted world-class development to discerning customers across the world. The Sarayu is not just about land ownership; it is about being part of India’s powerful cultural and economic resurgence.”
The campaign comes as Ayodhya continues to emerge as one of India’s fastest-growing spiritual and tourism destinations, attracting both pilgrims and investors alike.
