Havas Play India has enabled Voltas to undertake its first-ever celebrity endorsement, bringing on board Ranbir Kapoor and Neetu Kapoor as brand ambassadors.
The move marks a strategic shift for Voltas, which has historically built consumer trust without relying on celebrity associations. Havas Play worked closely with the brand on talent identification, evaluation and strategic advisory, helping shape the partnership.
The campaign featuring the Kapoor duo aims to enhance cultural relevance while reinforcing Voltas’ position as a category leader. The pairing, spanning generations, has been selected to reflect familiarity, credibility and contemporary appeal.
Jayant Balan, Head - Room Air Conditioner Business, Voltas Limited, said, “Voltas has been a trusted name in Indian homes for decades, and this is a defining moment in our brand journey. Introducing our first-ever celebrity endorsement is a strategic step, one that reflects our ambition to deepen emotional connect with consumers while reinforcing our leadership in the category. We are pleased to have had Havas Play as a thoughtful partner in shaping this association, and we look forward to building on this momentum in the months ahead.”
Pragya Bijalwan, Head of Marketing and Communications, Voltas, said, "As we embark on a new chapter of brand building, it was important for us to collaborate with ambassadors who embody trust, reliability, and multi-generational appeal. While the final decision and direction were led by our internal teams, we appreciate the support received from Havas Play during the partnership process."
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, "This partnership underscores the value of specialist capabilities within an integrated network. Havas Play was established to unlock the power of entertainment and culture for brands, and we are glad to have partnered with Voltas to support their vision for deeper cultural relevance. Enabling Voltas' first-ever celebrity endorsement is a strong example of how strategic partnerships can accelerate brand momentum."
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, "Celebrity alliances today must be rooted in insight and long-term value creation. We were pleased to collaborate with Voltas on this important milestone, supporting the process from an insights and evaluation standpoint to ensure this association strengthens Voltas' brand equity while delivering measurable impact."
