Ledure Lightings Limited has launched a new television commercial (TVC) campaign featuring brand ambassador Ranbir Kapoor. The campaign aims to draw attention to the role of lighting in shaping the look and feel of interior spaces.
The communication highlights what the brand describes as a common consumer behaviour where people invest significantly in interiors, décor and furniture while often overlooking lighting. Built around the message “Lights Change, Toh Vibe Change,” the film focuses on how the choice of lighting can influence the overall ambience of a space.
The TVC features Ranbir Kapoor as a character called ‘The Vibologist’, portrayed as someone who can sense and hear inanimate objects. In the film, the character evaluates different living spaces and identifies lighting-related issues. Through situations involving dark corners, harsh shadows and unsuitable lighting, the narrative shows how lighting choices affect the mood of a room before introducing Ledure’s lighting solutions.
Sharing his vision for Ledure’s next growth chapter, Ankit Gupta, Director, Ledure Lightings Limited emphasized the strategic-shift from product-led storytelling to connecting emotionally with the consumers through their new TVC campaign. He highlighted “Lighting plays a crucial role in giving a space the right character and identity it truly owns, however, this remains the most ignored part while planning a home or any commercial space. Before any innovation in the industry, incandescent lamps and Compact Fluorescent Lamp (CFL) were commonly used to illuminate spaces leaving very limited scope to explore and experiment.”
Watch the campaign:
Further stressing on the campaign variables, Ankit mentioned the TVC tagline 'Lights Change, Toh Vibe Change', triggering the unavoidable question about the role of perfect lighting helping transform spaces and Ranbir's contagious energy & ability to combine humour with relatability turning concepts into reality. With a firm belief to fundamentally shift how Indian consumers approach lighting decisions, Ankit highlights Ledure’s role in redefining the industry and shaping lifestyles.
The campaign showcases multiple use cases across residential spaces, including living rooms, bedrooms, bathrooms and lounge areas. It features the brand’s range of accent lights, profile lights and mood-focused lighting solutions designed for different settings.
According to the company, the products are based on LED technology and focus on energy efficiency and ease of installation. The brand states that the campaign is part of its broader efforts to build awareness around lighting choices while expanding its presence in the market.
