VIDA’s ‘Charging Simple Hai’ campaign has earned a place in IMPACT’s Top 75 Campaigns of 2025, ranking at No. 44. The campaign taps into popular culture by referencing the film Animal, reuniting Ranbir Kapoor and Anil Kapoor in their on-screen father–son dynamic.
The film centres on a light-hearted debate around adopting electric vehicles, with Ranbir Kapoor attempting to convince Anil Kapoor to switch to an EV. The conversation plays out through humour and generational contrast, culminating in the line “scooter ya EV,” positioning VIDA as a practical and accessible choice in the evolving mobility landscape.
The campaign was developed by Creativeland Asia, under the creative leadership of Azazul Haque.
For its 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters including narrative clarity, creative execution, cultural relevance, originality, production quality, and overall impact. As the advertising industry looks ahead to 2026, IMPACT continues to spotlight the ideas, innovations, and creative voices that shaped India’s creative landscape over the year.
