At the heart of IMPACT’s annual countdown, three standout campaigns — from entertainment to experiential travel and cultural storytelling — demonstrate the creative breadth shaping India’s advertising landscape this year.
As IMPACT’s Top 75 Campaigns of 2025 continue to unfold, the spotlight now turns to three distinctive efforts that embody narrative courage, cultural resonance and strategic execution. Securing Ranks 43, 44 and 45, these campaigns — from Netflix India, VIDA and Creativeland Asia, to Yas Island’s adventure-led storytelling — highlight how bold ideas and compelling execution can elevate brand impact and audience connection.
Rank 45 — Yas Island: Zindagi Ko Yas Bol
At Rank 45, Yas Island’s Zindagi Ko Yas Bol earns its place with a travel-led narrative that feels as much cinematic as it does promotional.
Co-written by filmmakers Zoya Akhtar and Reema Kagti and fronted by Hrithik Roshan, Farhan Akhtar and Abhay Deol, the campaign unfolds across a five-episode series that invites audiences into a playful rivalry among the trio, each pushing the others to embrace adventure and extraordinary experiences.
By blending nostalgia, star energy and a custom musical identity, the campaign reinforces the brand’s core ethos — saying ‘Yas’ to life — while elevating travel storytelling to a richly engaging narrative experience.
Rank 44 — VIDA & Creativeland Asia: Charging Simple Hai
Just a notch up at Rank 44, VIDA’s Charging Simple Hai campaign, crafted by Creativeland Asia, brings humour and cultural currency into the rapidly evolving electric mobility conversation.
Featuring Ranbir Kapoor and Anil Kapoor, the film playfully reimagines the duo’s on-screen dynamic from the film Animal, using generational contrast and light-hearted banter to demystify electric vehicle adoption.
At its core, the campaign turns a product narrative into a cultural one — transforming a functional decision (scooter versus EV) into a relatable debate that reflects everyday consumer tensions around new technology.
Rank 43 — Netflix & OneHandClap: #NextOnNetflix
At Rank 43, Netflix India’s #NextOnNetflix campaign for The Bads of Bollywood claims its place in the Hall of Fame, anchored in sharp cultural insight and tongue-in-cheek storytelling.
The campaign teases audiences with a witty meta-narrative: a seasoned director pushes Shah Rukh Khan to frustration with endless retakes, only to reveal that the director is his son, Aryan Khan — delivering a comic twist that underscores both generational dynamics and industry in-jokes.
Developed by OneHandClap under the creative leadership of Aakash Shah, the work exemplifies how leveraging star power, irony and cultural nuances can spark conversation and amplify anticipation around a storytelling franchise, making it more than just a promotional push.
