Netflix India’s promotional campaign #NextOnNetflix for its upcoming title The Ba**ds of Bollywood* has secured the 43rd spot in IMPACT’s Top 75 Campaigns of 2025, standing out for its sharp cultural insight and tongue-in-cheek storytelling.
The campaign’s teaser plays on a rarely imagined scenario: a director pushing Shah Rukh Khan to the brink of frustration by demanding endless retakes for a single line. As the actor finally snaps, asking, “Does your father rule this place?”, the reveal lands with perfect comic timing, the director turns out to be none other than his son, Aryan Khan, who calmly replies, “Yes.” The moment also marks a rare on-screen smile from Aryan Khan, adding to the teaser’s viral appeal.
Developed by OneHand Clap under the creative leadership of Aakash Shah, the campaign smartly frames the title as The Bads of Bollywood, leaning into industry in-jokes, star power, and generational dynamics to spark conversation.
For its 2025 rankings, the IMPACT editorial board assessed hundreds of campaigns across parameters such as narrative clarity, creative execution, cultural relevance, originality, production quality, and overall impact. As the industry looks ahead to 2026, IMPACT continues to celebrate the ideas and creative voices that defined India’s advertising landscape over the year.
