Mahesh Edible Oil Industries has appointed Ranbir Kapoor as brand ambassador for its flagship labels SALONI Mustard Oil, SALONI Soya Chunks and STAYFIT Refined Oil, signalling an aggressive push towards pan India expansion.
The company, which holds a strong presence across North and Eastern India, is targeting a 25 per cent year on year revenue increase in FY 2026 to 27. The growth strategy centres on geographic expansion, deeper rural penetration, and strengthened trade marketing and distribution partnerships.
Managing Director Dinesh Rathore said the move marks a new phase in the company’s evolution from a regional player to a nationally recognised food and edible oil brand. The firm is actively onboarding super stockists, dealers and distributors to widen its footprint across emerging and untapped markets.
Adding to this, Mr. Mahesh Rathore, Director, Mahesh Edible Oil Industries, said “We have built strong production capabilities, both in terms of quality and quantity. Our manufacturing capacity is being upgraded multiple folds year-on-year to support our expanding market reach. This ensures that as demand grows nationally, we are fully equipped to deliver consistently high-quality products at scale.”
Speaking on the association, Mr. Aditya Rathore, Category Head, Mahesh Edible Oil Industries, said “The Soya Chunks segment is emerging as a fast-growing category, driven by changing food habits and increasing demand for protein-rich products across Indian households. At SALONI, we are witnessing strong traction and acceptance for our Soya Chunks range. This association with Ranbir Kapoor will further accelerate growth and visibility in this vertical. Backed by focused marketing, strong distribution expansion, and consistent quality, we are confident of scaling the Soya Chunks category alongside our core edible oil portfolio and achieving deeper national penetration.”
The upcoming campaign featuring Kapoor aims to boost brand visibility, enhance consumer trust and drive household penetration across urban and rural India. The company expects the association to strengthen its positioning in the premium and semi premium segments.
Alongside its edible oil portfolio, Mahesh Edible Oil Industries is also scaling up its presence in the soya chunks category under the SALONI brand, tapping into rising demand for protein rich food options.
With over 35 years of legacy, the company says it will continue to focus on responsible sourcing, modern manufacturing practices and stringent quality standards as it builds a future ready national brand.
