Havas Media India has been appointed Media Agency on Record for Modenik Lifestyle, winning the integrated media mandate covering both online and offline responsibilities.
Under the partnership, Havas Media India will oversee end to end media strategy, planning and buying across multiple channels including television, print, radio, cinema, digital, out of home, mobile and below the line activations.
Modenik Lifestyle is home to several well known consumer brands such as Enamor, a fashion lingerie label known for its focus on design and innovation, and Dixcy Scott, an established innerwear brand with strong mass appeal across the country. Together, these brands reflect the company’s strategy of offering aspirational yet accessible lifestyle products to Indian consumers.
The mandate marks a notable win for Havas Media India as it continues to strengthen its footprint in South India. The agency has been expanding its regional presence with a focus on understanding local consumer behaviour, vernacular media ecosystems and hyperlocal targeting.
Shekhar Tewari, Chief Executive Officer and Executive Director, Modenik Lifestyle Pvt LTD, said, “At Modenik Lifestyle, we are constantly evolving to meet the aspirations of the modern Indian consumer. As we accelerate our growth journey, we needed a media partner who truly understands both the digital and traditional media landscape. Havas Media India brings exactly that – a sharp, data-driven approach combined with strong on-ground execution capabilities. We are confident this partnership will help us reach the right audiences at the right moments, and we look forward to building something truly impactful together.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “At Havas, we believe that real growth is powered by desire – the desire of brands to mean more, and the desire of consumers to connect deeply. Modenik Lifestyle is a brand that embodies exactly this spirit. They have built iconic, loved products across generations of Indian consumers, and now they are ready to take that love to the next level. We are excited to partner with them on this journey and bring our full network’s capabilities to drive meaningful, desire-led growth for the brand.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, “Modenik Lifestyle brings together a powerful portfolio—brands like Dixcy Scott and Enamor have built genuine equity with Indian consumers over the years. Our ambition is to elevate that equity by creating seamless, insight‑led experiences across every touchpoint, online and offline, that feel cohesive and drive real conversion. The South is a particularly exciting growth landscape for us right now—our teams there are doing some of the sharpest work in the market, and this win reflects that momentum.”
With this addition, Havas Media India further builds its portfolio of brands serviced from the southern market, reinforcing its position as an integrated media partner for lifestyle and consumer brands.
