Enamor has opened an exclusive brand outlet (EBO) at Phoenix Palladium Mall in Ahmedabad as part of its expansion of physical retail presence across India.
The 780 sq ft store includes trial style studios, silhouette fit lounges, an educational space, the BodySync innovations wall, collection displays and panty tray tables. The outlet aligns with the brand’s rebranding efforts and aims to encourage product trials and customer engagement.
Speaking at the launch, Sandra Daniels, Chief Marketing Officer – Enamor, highlighted, “Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”
The store offers a range of everyday essentials, accessories and lingerie collections. Enamor said it will continue to focus on design, fit, innovation, technology, storytelling and community engagement as part of its retail strategy.
The company stated that the new store reflects its approach to combining its online presence with expanded offline operations. Customers can visit the outlet at Phoenix Palladium Mall, Ahmedabad.
