Myntra has unveiled a new marketing campaign ahead of the 24th edition of its flagship End of Reason Sale (EORS), set to begin on 29 May, with early access for VIP customers from 28 May.
The campaign features Ranbir Kapoor, Kiara Advani and a wider celebrity cast across two humour-led films designed around relatable fashion obsessions and everyday shopping behaviour. The campaign promotes access to over 6 million styles across fashion, beauty and lifestyle categories at what the platform calls “Myntra Minimum Prices”.
One film follows Ranbir Kapoor’s growing obsession with shirts through a series of comedic situations featuring Neetu Kapoor and Rajeev Masand, while the second centres on Kiara Advani’s love for dresses alongside Zeenat Aman, Sahiba Bali and Imtiaz Ali.
Speaking on the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said, “As we kick off the 24th edition of EORS, our focus remains steadfast on delivering unparalleled value and variety, offering a massive opportunity for millions of customers to effortlessly upgrade their wardrobes with the latest trends. Our new campaign films featuring Ranbir Kapoor and Kiara Advani beautifully bring this proposition to life, capturing the excitement of self-expression. By combining impactful storytelling with an unmatched selection of global and domestic brands, we are making premium fashion more accessible and relatable than ever before.”
Speaking on his association with Myntra’s EORS campaign, Ranbir Kapoor said, “EORS has always been a much-loved shopping event, and this campaign brings its energy alive in a fun and engaging way, yet again. I like how the film uses humour to spotlight a very relatable fashion habit and turns it into an entertaining story. It captures the joy of discovering new styles on Myntra in a way that feels fresh, simple, and easy to connect with.”
Kiara Advani added, “Fashion is such a personal way to express yourself, and I love how this campaign brings that alive with so much fun and humour. The film takes something every fashion lover relates to and turns it into a playful, entertaining story, while capturing the excitement of the Myntra End of Reason Sale. From everyday favourites to statement looks, the campaign makes that love for fashion feel fun, relatable, and effortless.”
Talking about bringing the films to life, Kartikeya Tiwari, Creative Head, McCann India, said, "Our task was to introduce 'Myntra Minimum Prices' on EORS. The films are built around a playful observation — people who love fashion rarely do it halfway. Especially when it's served at MMP. A love for shirts suddenly becomes a collection. A fondness for dresses becomes a full-blown obsession. We've captured that joyful loss of restraint through humour that's rooted in playful reality.”
