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Cover Story
Walking The Attention-Trust Tightrope
BY Anaum Shaikh

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FACE elects PhonePe’s Hemant Gala and Navi’s Rajiv Naresh to Board
BY TEAM IMPACT

IMPACT Stories
UPI Gets a Price Tag. What Changes for Marketers?
BY Antora Chakraborty

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Math learning platform Bhanzu unveils new campaign featuring Sameera Reddy, Neha Dhupia
BY TEAM IMPACT

IMPACT Stories
Repositioning Brand India
BY Himanshu Mody

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Spice Money launches UPI cash withdrawal service across 16 lakh outlets
BY TEAM IMPACT

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

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Fintech platform POP's new campaign highlights rewards on UPI payments
BY TEAM IMPACT

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PayNearby Saathi Campaign Backs Bharat’s Digital Journey
BY TEAM IMPACT

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Softovac launches ‘Kabz Ka Kabza’ campaign featuring Varun Dhawan
BY TEAM IMPACT

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Navi UPI enters multi-franchise deals with RCB, CSK and SRH for T20 season
BY TEAM IMPACT

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LEGO Winter Playground returns to Mumbai, Kochi & Bengaluru with festive play experiences
BY TEAM IMPACT

Talking Point
From Free to Fee?
BY Antora Chakraborty

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Navi UPI integrates with ONDC to enable seamless Metro QR ticketing across major cities
BY TEAM IMPACT

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Navi UPI’s new campaign brings ‘Hurrypur’ to life, where everything moves fast
BY TEAM IMPACT

Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia

Spotlight
‘We’d rather sit idle than pitch for free’
BY Yash Bhatia

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Arun Nanda was a fierce competitor
BY Dhunji S Wadia

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BHIM Payments App Collaborates with SET to launch ‘Golden Week’ in KBC
BY TEAM IMPACT

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Navi UPI’s new campaign champions its UPI journey so far
BY TEAM IMPACT

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


A Whole Lotta Fan Love


30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg


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