Navi UPI has expanded its presence in the upcoming T20 season through partnerships with multiple franchises, including Royal Challengers Bengaluru, Chennai Super Kings and Sunrisers Hyderabad.
As part of these agreements, Navi UPI will act as the ‘Official Payments Partner’ across teams, tapping into the scale and engagement of cricket audiences while positioning its platform within everyday, high-frequency payment scenarios.
The development comes as digital payment players increasingly look to embed their services within live, high-attention environments, where speed and reliability are critical to user experience.
Commenting on the partnerships, Rajiv Naresh, MD & CEO, Navi Limited (formerly Navi Technologies Limited), said, “The tournament brings together millions of people across the country in a way few platforms can. Our partnerships this season are about showing up where the energy is at its highest and connecting Navi UPI with everyday payment moments at scale. Whether it’s in the middle of a match or outside of it, the expectation today is simple: payments should be instant, seamless, and effortless. That’s exactly what we deliver with Navi UPI.”
During the season, the company plans to roll out a mix of team-linked integrations and on-ground activations. These include the “Fastest Moment of the Match powered by Navi UPI” recognition for RCB players, a “Cheerleader Partnership” with CSK, and a series of social media-led contests and fan engagement initiatives. Payment-led experiences will also be woven into the broader match ecosystem as part of the activation strategy.
