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Creative Zone
Ads in Focus
BY Antora Chakraborty

CMO Interview
'Infinitely More' Than Payments
BY Raaina Jain

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Fintech platform POP's new campaign highlights rewards on UPI payments
BY TEAM IMPACT

IMPACT Stories
SRK brings ‘global icon’ storytelling to life: Visa’s Gaurav Ramdev
BY Raaina Jain

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Aditya Birla Capitals deploys Blue Machine AI for Improving Workflow and Customer Outreach
BY TEAM IMPACT

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super.money Cuts Through IPL Clutter with Salman–Arbaaz Khan Campaign
BY TEAM IMPACT

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8B and PayU Partner to Bring UPI to Central Asia
BY TEAM IMPACT

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Lenskart Announces UPI Integration in Upcoming B Camera Smartglasses at GFF 2025
BY TEAM IMPACT

IMPACT Stories
Healthcare, FMCG, Appliances see relief as India adopts three-slab GST system
BY Ruchika Jha

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Gaurav Hazrati Appointed President – Financial Services at Tata Digital
BY TEAM IMPACT

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Clarity Communication & Wizikey Partner to Boost PR Impact Tracking
BY TEAM IMPACT

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Rakuten Group appoints Tsubasa Shiraishi as CEO for Rakuten India
BY TEAM IMPACT

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Nippon India Mutual Fund Deepens Adobe Partnership for Digital Investor Push
BY TEAM IMPACT

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Tazapay Appoints Navin Mistry as Country Director
BY TEAM IMPACT

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Kissht Partners with Sachin Tendulkar to Boost Brand Growth
BY TEAM IMPACT

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PayU Launches Flash Pay: Biometric Authentication for Card Payments at GFF 2024
BY TEAM IMPACT

CMO Interview
HOW PAISABAZAAR MOVED BEYOND BEING JUST A TRANSACTIONAL BRAND
BY Ritika Raj

Interview
HOW NIYO IS MAKING BANKING COOL FOR MILLENNIALS
BY Mitaksh Jain

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