ritika raj STORIES

Spotlight
HOW CARDEKHO IS DRIVING FORWARD WITH EMPATHY
BY Ritika Raj
CMO Interview
HOW FUTURE GENERALI IS NORMALISING MENTAL HEALTH CONVERSATIONS
BY Ritika Raj
Talking Point
‘CAVINKARE WAS ONE OF THE FIRST MOVERS IN THE HYGIENE CATEGORY’
BY Ritika Raj
CMO Interview
HOW VAN HEUSEN IS GIVING DENIM A MAKEOVER
BY Ritika Raj
CMO Interview
‘BUILDING A STRONG OMNICHANNEL PRESENCE WAS ALWAYS A PART OF BIC CELLO’S PLAN’
BY Ritika Raj
CMO Interview
HDFC LIFE: ENABLING CONSUMERS TO BOUNCE BACK IN THE NEW NORMAL
BY Ritika Raj
Interview
KIA MOTORS: DRIVING FORWARD WITH UNCONVENTIONAL COMMUNICATION
BY Ritika Raj
CMO Interview
WHY DHL EXPRESS IS BRINGING ITS A GAME TO THE NEW NORMAL
BY Ritika Raj
Spotlight
TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal

TOP STORY

LEVERAGING FOMO TO DRIVE DEEPER ENGAGEMENT WITH CRYPTO

Ramalingam Subramanian, Head of Brand and Communication, CoinDCX shares his views on the emerging crypto space in India, the brand’s latest campaign, and more

HOW CARDEKHO IS DRIVING FORWARD WITH EMPATHY

HOW VIJAY SALES WENT FROM TRADITIONAL TO OMNICHANNEL

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Sujatha V Kumar, Head of Marketing for India and South Asia, Visa in conversation with IMPACT