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Kissht, India’s leading digital lending platform, has announced a long-term partnership with cricket legend Sachin Tendulkar, who joins the company as both a strategic investor and brand ambassador. This collaboration is a significant step for Kissht as it aims to accelerate business growth and expand its offerings in the digital credit financing space.
Tendulkar, widely admired for his values of trust, integrity, and excellence, perfectly aligns with Kissht’s mission to make digital financial services accessible and transparent to millions of Indians. As part of the partnership, Tendulkar will participate in various campaigns and marketing initiatives to amplify the brand.
“It’s a delight to be associated with Kissht, a brand that aspires to help Indians meet their aspirations through the power of finance,” said Tendulkar. “Kissht’s focus on trust and accessibility struck a chord with me, and I look forward to supporting their journey in building one of the most trusted and respected digital financial platforms for millions of Indians.”
Ranvir Singh, Founder and CEO of Kissht, highlighted, “Sachin Tendulkar is a name that resonates with every Indian. With his association, we aim to position Kissht as a brand that serves the needs of all Indians. His values of trust and dependability match our core principles of speed and transparency, and we are proud to have him as the face of our brand.”
Krishnan Vishwanathan, Founder & Executive Director of Kissht, shared his excitement: “Having Sachin as our brand ambassador is a moment of pride. His legacy of excellence and integrity aligns perfectly with Kissht’s vision of redefining the financial ecosystem for India’s underserved population.”
Kissht aims to address financial challenges faced by many Indians, offering quick, secure, and hassle-free access to credit. Through this collaboration, the platform seeks to increase awareness of digital lending and make financial opportunities more accessible to every Indian, reinforcing its commitment to building an inclusive and innovative financial ecosystem.
