Parle Products has launched a new film for Jagannath Rath Yatra, which celebrates the spirit of devotion and compassion that defines the festival.
Building on the brand philosophy ‘Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi’, the campaign unfolds through an emotionally resonant story that highlights how true joy lies in bringing happiness to others.
Commenting on the campaign, Mayank Shah, Chief Marketing Officer, Parle Products said, "India's festivals are a reflection of our collective identity, carrying forward traditions and values that have united generations. At Parle-G, we believe brands have a meaningful role to play in preserving and celebrating this cultural fabric through stories that resonate deeply with people. Jagannath Rath Yatra is a powerful symbol of faith, inclusivity and selfless service, values that are closely aligned with our philosophy of 'Genius Wahi Jo Auron Ki Khushi Mein Paaye Apni Khushi.' Through this campaign, we wanted to create a narrative that goes beyond the festival itself and reminds us that the greatest expressions of humanity are often found in simple acts of kindness that bring joy to others."
