There’s something about newlyweds that brands simply can’t resist. The chemistry is fresh, the banter feels unscripted, and the audience is already emotionally invested. Add a camera, a clever script, and a touch of marketing magic, and you’ve got campaigns that feel less like ads and more like intimate glimpses into married life.
Here’s a look at celebrity couples who turned their ‘just married’ phase into memorable brand moments.
Vijay Deverakonda & Rashmika Mandanna
If there’s one couple currently owning this space, it’s them.
Shortly after their wedding in Udaipur on February 26, Rashmika Mandanna and Vijay Deverakonda were onboarded as brand ambassadors for Manyavar Mohey’s ‘Made for Each Other’ campaign.
Conceived as a wedding-themed musical film, the campaign blends humour, banter, and emotion to reflect modern relationship dynamics. With music composed by Amit Trivedi, it is being amplified through a 360-degree rollout spanning television, digital, print, cinema, outdoor, and social media.
Then comes their campaign for Airbnb—featuring the couple, it captures a more personal lens on travel, centred around their first post-wedding getaway. Built on voiceovers drawn from their own wedding notes, the film leans into intimacy and authenticity. Moments of playful banter, uninhibited dancing, and quiet conversations about the future position travel as an emotionally rich, shared experience rather than just a destination-led activity.
Sonakshi Sinha & Zaheer Iqbal
Married in June 2024 after a long-term relationship, this pair brought a more grounded, lifestyle-driven approach to couple branding.
Sonakshi and Zaheer partnered with OZiva promoting plant-based nutrition and beauty products which looked less like a ‘couple reveal’ and more like an extension of their daily lives.
You see them not as a celebrity couple, but as two people navigating habits together, reminding each other, joking about it, occasionally endorsing a product mid-conversation.
Their collaborations, running from late 2025 into 2026, position wellness as a shared lifestyle choice, with a focus on ‘skin from within’ through products targeting radiance, metabolism, and overall health.
Vicky Kaushal & Katrina Kaif
Their first on-screen ad together dropped less than a year after their December 2021 wedding, and fans were already invested.
Shot at Mehboob Studios in Mumbai, the campaign rode on festive travel energy, but it was their effortless chemistry that did the heavy-lifting.
There’s always a moment when a couple appears on screen together for the first time after marriage, and audiences lean in a little closer.
For Cleartrip, that moment came with a festive campaign that didn’t need an overly complex storyline. The curiosity did the job. People weren’t just watching an ad, they were watching them. How they interact, how comfortable they seem, whether the chemistry matches what they imagined.
Ranveer Singh & Deepika Padukone
Before every brand wanted a newlywed pair, these two showed what the format could look like.
Their first ad as a married couple came in 2019 for Lloyd Air Conditioners. It leaned into something rarely acknowledged—what changes after marriage.
The ad played out with Ranveer’s character casually celebrating the end of boyfriend duties, while Deepika calls him out. The campaign playfully explored the shift from dating to married life, using humour and everyday moments to highlight both relationship dynamics and product benefits. The duo has since fronted multiple campaigns together, including for JioMart.
Virat Kohli & Anushka Sharma
With them, the tone shifts. It’s less about banter, more about aspiration.
In 2019, Myntra launched ‘Go Myntra-la-la’, featuring Virat Kohli and Anushka Sharma as its first official brand ambassadors after their December 2017 wedding. The campaign positioned them as representatives of a young, confident, and aspirational India, aligning seamlessly with Myntra’s brand identity.
The relationship wasn’t dissected or dramatised. It simply existed as a symbol of balance, success, and partnership.
Why brands love a newly-wed narrative
Newlywed campaigns resonate because they touch a sweet spot. They’re polished enough to be aspirational, but still raw enough to feel real.
There’s curiosity, people want to see what these couples are like together. There’s relatability, the small moments mirror everyday relationships. And there’s emotional carry-over, audiences bring their own feelings about these couples into the ad.
But most of all, there’s timing. Right after a wedding, everything feels like a beginning. And brands, quite cleverly, step in to become part of that story. For brands, it’s a shortcut to emotional engagement.
Because when love feels new, people are more willing to watch. And maybe, just maybe, to believe it too.
