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CMO Interview
‘The Road Ahead For BKT Goes Beyond The Tyre’
BY Debolina Datta

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SuperYou Expands Snack Portfolio with Protein-Packed Power Puffs
BY TEAM IMPACT

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IMPACT MINTS appoints Ranveer Singh as its first India brand ambassador
BY TEAM IMPACT

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Sansaar expands into bedding category with Ranveer Singh-led campaign
BY TEAM IMPACT

IMPACT Stories
The Sole Connection: Why India’s sneaker brands are betting on culture and community
BY Raaina Jain

IMPACT Stories
Can Ranveer Singh's Brand Value Survive a Reputation Shock?
BY Antora Chakraborty

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adidas Originals unveils India co-created Superstar with Ranveer Singh
BY TEAM IMPACT

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Jindal Stainless announces Ranveer Singh as its first-ever Brand Ambassador
BY TEAM IMPACT

IMPACT Stories
Just married, just marketable
BY Anaum Shaikh

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Ranveer Singh joins Ajmal Dubai as brand ambassador
BY TEAM IMPACT

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Godrej Enterprises Group joins ‘Dhurandhar: The Revenge’ for home lockers campaign
BY TEAM IMPACT

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BKT Tyres launches ‘Elevate Your Drive’ campaign starring Ranveer Singh
BY TEAM IMPACT

Interview
A ‘Super-Star’ Product
BY NEETA NAIR

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Ranveer Singh–backed SuperYou launches Mega Protein Wafer with 20g protein
BY TEAM IMPACT

CMO Interview
Ferrero’s Golden Touch
BY Antora Chakraborty

Impact Feature
India’s Protein Push
BY Antora Chakraborty

Interview
‘The Ching’s Secret ad didn’t cost Rs 150 cr, only a fraction of that’
BY NEETA NAIR

Cover Story
Stir-Fried PR
BY Anushka Sengupta

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Deepika Padukone Joins Ranveer Singh as Brand Ambassador for Experience Abu Dhabi
BY TEAM IMPACT

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SuperYou launches Protein Wafer Minis in three flavours for bite-sized nutrition
BY TEAM IMPACT

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