adidas Originals has unveiled its first India co-created sneaker, developed in collaboration with brand ambassador Ranveer Singh.
The release reinterprets the brand’s Superstar silhouette, incorporating design elements inspired by Singh’s personal identity. The sneaker features a black-and-white base with tiger-inspired detailing, referencing the Royal Bengal Tiger, along with a customised insignia and textured accents.
The launch is positioned as part of the brand’s effort to bring a more localised perspective to its global portfolio, marking its first such collaboration originating from India.
The campaign supporting the launch is set in an urban-themed environment and explores themes of individuality and self-expression, aligning with the brand’s “Unleash the Original” messaging.
Bhawna Sikka, Sr. Brand Director, adidas India, says “We are proud to unveil the adidas Originals Ranveer Singh Superstar, a landmark moment for the brand in India. For over 50 years, the Superstar has stood as a symbol of originality across generations. This first co-created drop from India reinforces its place at the heart of global sneaker culture, while highlighting India’s growing influence in shaping what comes next. Our decade-long partnership with Ranveer Singh makes this moment even more meaningful as he becomes the first collaborator from India to reinterpret this iconic silhouette.”
Reflecting on the collaboration, Ranveer Singh shared, “The Superstar has always been a part of my journey. From my first pair in college to co-creating my own today, this feels like a full circle moment. This design is an extension of who I am. The Royal Bengal tiger, my spirit animal, represents a raw, instinctive energy that felt natural to bring into the design. ‘Unleash the Original’ is something I deeply believe in, owning who you are. I am excited to share my take on this iconic silhouette with the community and be part of a legacy that continues to inspire originals around the world.”
