adidas has promoted Sartaj Kadian to Director – Digital Marketing, strengthening its digital leadership as it sharpens focus on cross-channel growth.
In his post, he expressed gratitude and enthusiasm for the new role, stating, “Grateful and excited to share that I’m starting a new position as Director Digital Marketing at adidas! Looking forward to serving the best of brand to our consumers in the region.”
He has been with adidas for over five years, most recently serving as Senior Manager – Performance Marketing. In that role, he led performance-driven initiatives across channels, contributing to the brand’s digital acceleration.
With over 12 years of experience, Kadian brings expertise across MENA, CIS and global markets, with a strong track record in full-funnel media strategy and digital activation aimed at driving scalable growth.
