The Security Solutions Business of Godrej Enterprises Group has partnered with the upcoming film ‘Dhurandhar: The Revenge’, featuring Ranveer Singh, for a co-branded campaign focused on home security solutions.
The collaboration centres on a digital video that draws from the film’s theme of strength and resilience to position Godrej home lockers as reliable security products for households. The campaign aligns the product narrative with the persona of the film’s lead character.
As part of the initiative, a co-branded video featuring Ranveer Singh has been released across digital platforms. The film combines elements of cinematic storytelling with product-focused messaging to highlight the durability and functionality of the brand’s home lockers.
Click here to watch the video.
The campaign is being promoted through a digital-first media strategy across platforms including YouTube, connected TV and Meta.
Speaking on the collaboration, Pushkar Gokhale, Business Head, Security Solutions Business of Godrej Enterprises Group, said, “Dhurandhar: The Revenge as a concept represents strength, resilience, and dependability; values that are deeply embedded in our brand ethos. By collaborating with a cultural moment led by a dynamic personality like Ranveer Singh, we can bring alive the idea that true strength lies in securing what matters most. Our home lockers are designed to be that unwavering protector for Indian households.”
The company stated that the campaign is part of its broader effort to remain culturally relevant while reinforcing its positioning in the home security segment.
The Security Solutions Business of Godrej Enterprises Group offers a range of home lockers that incorporate technology-driven features alongside its established presence in the home safety category.
