SuperYou, the protein-first snacking brand co-founded by Ranveer Singh and entrepreneur Nikunj Biyani, has rolled out a new campaign anchored around its Mega Protein Wafer, highlighting a 20-gram protein offering in a wafer format.
The launch comes as Indian consumers increasingly seek food options that combine nutrition with convenience. The Mega Protein Wafer is positioned as a high-protein snack in a wafer format and is intended for use across multiple occasions, including workouts, mid-day breaks and on-the-go consumption.
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Ranveer Singh, Co-founder of SuperYou, said, “We’ve been working on building a 20g protein wafer offering, and with this one, finally, we’ve got it just right. It’s delicious, crunchy, and gives you the apt protein boost, which makes it the easiest and accessible choice, whether you’re in the mood for a snack or looking to meet your protein goals.”
Nikunj Biyani, Co-founder, SuperYou, said, “The Mega Protein Wafer was built around one clear idea, if a snack is called ‘Mega’, it must truly deliver. For us, this meant placing 20 grams of protein at the core of the product, without losing the indulgence, familiarity, and enjoyment consumers expect. This is a wafer designed for big hunger, long days, and modern lifestyles that demand more from everyday snacks.”
The Mega Protein Wafer is launching in a Nutty Chocolate flavour. It contains 20g of protein, chocolate wafer layers and salted peanuts. The wafer is made using atta and jowar, and does not contain added sugar or palm oil.
