Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has announced Deepika Padukone as its newest regional brand ambassador. Padukone joins her husband, Ranveer Singh, who has represented the destination since 2023. The announcement marks the first time a Bollywood couple has been appointed as ambassadors for the brand together.
Padukone will feature in upcoming campaigns that highlight Abu Dhabi’s attractions and seasonal events, including the festival of Diwali. Her role will involve promoting the emirate’s offerings to a wide audience, including those in India and internationally.
“Abu Dhabi is the ultimate family hotspot. They have it all: culture, adventure, beaches, entertainment, you name it,” said Ranveer Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family friendly attractions to the warmth of Emirati hospitality, it is a place where people come to create memories for life.”
Padukone will appear in brand films and other content showcasing various experiences in the city, ranging from outdoor activities to cultural engagements.
“Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last 3 years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer – from its vibrant traditions to the warmth of being welcomed like family. Excited for what is ahead with Abu Dhabi!” said Deepika Padukone.
The campaign aims to connect with Indian travellers through storytelling and familiar personalities.
